Here is the end result.

A thought leadership paper and a carefully crafted website with case studies.

Mike Cribb, MD of Quantiv explains:

"We knew exactly why traditional approaches to integrating business systems using technology could never deliver the benefits that businesses really needed, but much to our surprise, business people didn't seem interested. We could never get them to share our enthusiasm for our new ideas, even though every one of them was a shining jewel. How could prospects not see the difference our inventions would make to the running of their business?"

"It took us a long time to realise that before we could be radical we had to start in a familiar place. What surprised me most was how hard it was, once the penny had dropped, to find the right quality of marketing support to do things better."

"Emma has proved to be that rare marketing exception: combining intelligence, hard work and clarity of communication with honesty and a refreshing, genuine partnership approach."