I have worked in numerous strategic roles and used different skills but when I reflected long and hard about what I was really good at it came down to one word - translating. I strongly believe that without the ability to self-analyse and evolve it is difficult to ask and expect others to do so. Having gone through the process myself I had to be clear about what I was offering.

Gerald Manning, an Environment Agency Board member once said to me - 'that wasn't what I said but was exactly what I meant to say!' The art of translation is taking the essence of what is said and describing it in a way that makes sense to those who said it and those that need to know. Often, the message is clouded by jargon, management-speak or technical language.

Customers and staff want to know the answers to three questions:

• Who or what is this all about?
• Is it important or relevant to me? Or the classic what does it mean to me?
• And, if so, what should I do next?

I'm about clarifying what you want your business to be and making sure you have the knowledge to understand your context to enable you to take the right decisions and plan for growth.

If you need help to explore what you do and how it benefits others in a way that makes you stand out from your competitors, and my website has convinced you that I'm right for you, please call 07832 268383.

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