When did you last ask yourself – how is the business doing? It can be difficult to self assess your own performance and staff, customers and suppliers might be more honest and open with a third party.

If you do have a marketing plan, how are you measuring results? Are these targets directly aligned with your business objectives?

How are you defining your success criteria? Perhaps it is by the number of new clients, the value of new work over a certain period of time or hits to the website during a campaign. But what about customer satisfaction, brand alignment or even staff motivation?