Understand your business context

is about helping you

Want to increase your market share or stay one step ahead by keeping an eye on what’s happening in your industry, but not sure where to start?

As a business researcher I’m used to sourcing information – whether it’s an industry survey, details on competitors or market data.  This intelligence can be used to write thought leadership content, identify an unmet demand or simply help you develop your marketing strategy.

Below is a flavour of the more fascinating topics I have reviewed.

1. The implications, management and cost of establishing a high potential and/or graduate programme for talent management commissioned by the Fire Service Research and Training Trust. Findings presented were based on several detailed case studies of programmes in the public and private sectors as well as surveys on graduate training needs.

2. The impact of the changing landscape of postgraduate education on membership income for the Royal College of Surgeons of England. Methodologies included desk research and interviews.

3. The preparation of an organisational development guide for use by the public sector, commissioned by a government department. Organisations displaying best practice were interviewed using a structured questionnaire. The outcome was Transforming Your Authority: Creating Real and Lasting Change. I co-authored chapters on improving community engagement and leadership in an inter-dependent world.